The film surveys the effects of disinformation campaigns occurring on social media and the impacts of well known conspiracy theories from Obama birther theories and Jade Helm, to Seth Rich, to Pizzagate, as well as some of the major and minor personalities involved. "Disinformation" is the intentional dissemination of falsehoods. The documentary shows that although the elements of fake news are not new, modern fake news is enhanced and amplified by information technology. The roots of fake news are distrust and exploitation. "Inevitably, [the film] confronts the question of what we should do about fake news."It also shows the background of two conspiracy theorists to create and promote a conspiracy theory regarding Robert Mueller in order to smear him while serving as special counsel. The film's main theme is framed by "dash-cam footage of Edgar Maddison Welch" as he drove with a high powered gun from North Carolina to Comet Ping Pong pizzeria in Washington, D.C. with intent to stop what he delusively believed to be a "child sex slave ring". The film shows the Pizzagate conspiracy growing on Reddit and 4chan, how it was fomented by the alt-right and Alex Jones, which then translated into a real-life dangerous situation that occurred beyond the internet.